Hereford Brand

STILL ROAD WORTHY--Mike Harrell and his classic 1960 Chevy pickup are both still road worthy and will likely share some traveling adventures after Harrell closes a local institution--Mike's Auto Repair at the end of April. He rebuilt the pickup's motor and added an air conditioner that he installed himself. He's already driven the rig as far as Houston and back. (Photo by Jim Steiert)

STILL ROAD WORTHY--Mike Harrell and his classic 1960 Chevy pickup are both still road worthy and will likely share some traveling adventures after Harrell closes a local institution--Mike's Auto Repair at the end of April. He rebuilt the pickup's motor and added an air conditioner that he installed himself. He's already driven the rig as far as Houston and back. (Photo by Jim Steiert)

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After 40-plus years near Main Street, Mike Harrell closing auto shop

Jim Steiert
Saturday, April 25, 2026
After 40-plus years working within mostly within a oneblock area east of Main Street, Mike Harrell will be closing up shop at Mike’s Auto Repair, 143 East First, at the end of April.
ELECTED TO NEW TERMS—Board members of the Hereford Texas Federal Credit Union elected to new terms at the 89th annual meeting include David Collins, chairman, Walter Paetzold, and Joe Kerr. (Photo by Jim Steiert)

ELECTED TO NEW TERMS—Board members of the Hereford Texas Federal Credit Union elected to new terms at the 89th annual meeting include David Collins, chairman, Walter Paetzold, and Joe Kerr. (Photo by Jim Steiert)

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Collins, Kerr, Paetzold re-elected to HTFCU board

Jim Steiert
Saturday, April 25, 2026
Incumbent directors David Collins, Joe Kerr, and Walter Paetzold were re-elected to new terms on the board and milestone awards representing a cumulative 50 years were presented to four employees at the 89th annual meeting of the membership of Hereford Texas Federal Credit Union April 21 at the...
The Impact of School Vouchers

The Impact of School Vouchers

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The Impact of School Vouchers

News Staff
Saturday, April 25, 2026
Over the course of the last year, I have been asked several times about school vouchers and their impact on Hereford ISD.In answering that question, it is best to start with what a school voucher is and how it differs from charter schools and already existing open enrollment policies.
Northwest Elementary 1st Grade - Aaron Gonzalez Aaron has demonstrated significant growth in both reading and math over the course of the school year. It has been wonderful to watch his confidence grow daily, particularly through his improved communication skills. As a consistent model of ROAR behavior, Aaron sets a positive example for his peers, and HISD is incredibly proud of his hard work and dedication.

Northwest Elementary 1st Grade - Aaron Gonzalez Aaron has demonstrated significant growth in both reading and math over the course of the school year. It has been wonderful to watch his confidence grow daily, particularly through his improved communication skills. As a consistent model of ROAR behavior, Aaron sets a positive example for his peers, and HISD is incredibly proud of his hard work and dedication.

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WHITEFACE OF THE WEEK

News Staff
Saturday, April 25, 2026
WHITEFACE OF THE WEEK
Pet Pic of the Week

Pet Pic of the Week

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Pet Pic of the Week

News Staff
Saturday, April 25, 2026
Sushi belongs to Deaf Smith Comfort Air. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise.
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

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TALES OF DEAF SMITH COUNTY

Carolyn Waters
Wednesday, April 22, 2026
“You are valuable just because you exist. Not because of what you do or what you have done, but simply because you are”.

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Hereford Police Department & Deaf Smith County Sheriff’s Report

News Staff
Wednesday, April 22, 2026
Deaf Smith County Sheriff’s Dept.April 10 Saul Torres was arrested for fail to stop and render aid.Ava Gayle Kayleigh Odriscoll was arrested for possession of controlled substance PG2 greater than or equal to 4 grams, less then 400 grams, possession of marijuana less than 2 oz.
The Idle American ...

The Idle American ...

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The Idle American ...

By Don Newberry, The Idle American
Wednesday, April 22, 2026
Oh, Will, Oh, Johnny….They are missed, these two men who didn’t try to make us love each other, but at the very least, made us tolerant of each other during their professional lives. Perhaps unknowingly, their gentle humor fostered tolerance.
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