Hereford Brand

Hereford Head Football Coach Matt Medley talks to his players after a game this season. Medley and the Whitefaces are 2-0 heading into Friday’s home opener against Plainview at 7 p.m. (Courtesy photos)

Hereford Head Football Coach Matt Medley talks to his players after a game this season. Medley and the Whitefaces are 2-0 heading into Friday’s home opener against Plainview at 7 p.m. (Courtesy photos)

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Whitefaces move to 2-0, host Plainview Friday in home opener

Jeff Smith
Wednesday, September 9, 2026
The Hereford Whitefaces traveled to Friona on Friday, September 4 to face off against the Friona Chieftains in their second non-district game of the season. This was the first meeting between these two squads since the 1954 season. Historically, Hereford held the advantage in this matchup 25-0.
REPAIRS A PRIORITY--The newly-repaired 'HERD' water tower between Northwest and Aspen symbolizes the high priority that repair and refurbishing of city water storage facilities has been given under the leadership of City Manager Ryan Polster. City commissioners approved and adopted a long-range water supply plan at a Special Meeting August 27 at City Hall, marking a new chapter in Hereford's water situation. Hereford is credited for being proactive on water.

REPAIRS A PRIORITY--The newly-repaired 'HERD' water tower between Northwest and Aspen symbolizes the high priority that repair and refurbishing of city water storage facilities has been given under the leadership of City Manager Ryan Polster. City commissioners approved and adopted a long-range water supply plan at a Special Meeting August 27 at City Hall, marking a new chapter in Hereford's water situation. Hereford is credited for being proactive on water.

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Long–range plan hopefully aligns Hereford’s water future

Jim Steiert
Wednesday, September 9, 2026
With modeling of current supplies indicating the existing well field will only remain viable into the late 2030s city leaders marked a long-thirsted after accomplishment for Hereford with the city commission approving and adopting a long-range water supply plan at a Special Meeting August 27 at...

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Hereford Police Department & Deaf Smith County Sheriff’s Report

News Staff
Monday, September 7, 2026
Deaf Smith County Sheriff’s Dept.August 24 Ryan Geronimo Lucero was arrested for theft of service over or equal to $750, less than $2,500.Joe Angel Flores was arrested for unlawful carrying of a weapon, arson, unlawful possession of a firearm by a felon, evading with a motor vehicle.
A PAIR OF BONUS BIRDSEurasian or collared doves have added to the dove hunting action for sportsmen across the Panhandle and Rolling Plains. There's no bag limit on these doves, though careful target identification is required.

A PAIR OF BONUS BIRDSEurasian or collared doves have added to the dove hunting action for sportsmen across the Panhandle and Rolling Plains. There's no bag limit on these doves, though careful target identification is required.

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Invasive Eurasian collared doves provide extra birds in the bag year-round

Jim Steiert
Monday, September 7, 2026
I get interesting wildlife questions from time to time, and most every summer there will be a query about “what kind of birds are those fat doves that are almost as big as a pigeon?We’re talking about an invasive species that spread across Texas known as the Eurasian collared- dove.
LAUGHS OF THE WEEK

LAUGHS OF THE WEEK

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LAUGHS OF THE WEEK

Jeff Blackmon
Monday, September 7, 2026
Compiled off the Internet by Jeff Blackmon, Publisher of the Hereford BRANDBest Bad Funny Puns23. My friend drove his expensive car into a tree and found out how his Mercedes bends.24. Becoming a vegetarian is one big missed steak.25. I can’t believe I got fired from the calendar factory.

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Labor Day hunters asked to watch for signs of screwworm

Laura Muntean
Monday, September 7, 2026
Based on available population surveys and precipitation trends across much of the state, hunters can anticipate an average- to-good fall hunting season across key game species, according to a Texas A&M AgriLife Extension Service expert.
Hereford’s Mighty Maroon Band is ready for the 2026 football and marching season performing its contest show Cosmic Frontier. Mighty Maroon Band Outstanding Marchers of the Week in game one against Borger included Matthew Moya, Yamileth Soltero, Aliza Perez, Ava Barajas, Karime Tellez, and Elia Rodriguez. (Courtesy photos)

Hereford’s Mighty Maroon Band is ready for the 2026 football and marching season performing its contest show Cosmic Frontier. Mighty Maroon Band Outstanding Marchers of the Week in game one against Borger included Matthew Moya, Yamileth Soltero, Aliza Perez, Ava Barajas, Karime Tellez, and Elia Rodriguez. (Courtesy photos)

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IT’S MARCHING SEASON

News Staff
Monday, September 7, 2026

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Financial Focus

News Staff
Wednesday, September 2, 2026
In its simplest form, saving can mean putting money into a jar, adding to it and letting it grow slowly. A 401(k), or other workplace retirement plan, is a step beyond that. It’s more like a garden than a jar.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

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STATE CAPITAL HIGHLIGHTS

Gary Borders
Wednesday, September 2, 2026
Industry warns of blackouts if data center opposition overreactsThe pushback against booming data center construction continues to grow, even as the state’s grid operator warns of rolling blackouts in West Texas if new transmission lines aren’t built, the Texas Standard reported.
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