Hereford Brand

Picasso belongs to Margaret Avila. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Picasso belongs to Margaret Avila. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Exclusive Subscriber Content

Pet Pic of the Week

News Staff
Friday, February 6, 2026
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

Exclusive Subscriber Content

TALES OF DEAF SMITH COUNTY

Carolyn Waters
Wednesday, February 4, 2026
“We must especially beware of that small group of selfish men who would clip the wings of the American Eagle in order to feather their own nests”.
TEXAS PRESS ASSOCIATION

TEXAS PRESS ASSOCIATION

Exclusive Subscriber Content

TEXAS PRESS ASSOCIATION

State Capital Highlights
Wednesday, February 4, 2026
At least 11 dead in state after winter storm At least 11 people have died in Texas, nearly half of them children, after Winter Storm Fern swept the state last week, the Texas Standard reported.

Exclusive Subscriber Content

Financial Focus

News Staff
Wednesday, February 4, 2026
If you’re a local business owner, you’re juggling many priorities: growing revenue, managing expenses, supporting your team and planning for your own future. What if one tool could help with all these goals?

Exclusive Subscriber Content

TWC Recognizes Career and Technical Education Month

News Staff
Wednesday, February 4, 2026
This February, the Texas Workforce Commission (TWC) is celebrating Career and Technical Education (CTE) Month by highlighting the value of CTE programs and the students who are preparing for highskill technical careers in more than 460 different fields across the state.

Exclusive Subscriber Content

HISD HOOPS WRAP UP

News Staff
Wednesday, February 4, 2026
Hereford swept Pampa on the road Friday, and one of the wins is something Hereford fans won’t forget.The Herd won with a buzzer-beating three from Senior Jayden Sosa by a score of 5857.Senior guard Tristen Smith had a team high 12 points.
Crystal Ledezma (alt) Marina Juarez (alt)

Crystal Ledezma (alt) Marina Juarez (alt)

Exclusive Subscriber Content

HEREFORD WRESTLING

News Staff
Wednesday, February 4, 2026
Regional Qualifiers:Valori Porter 1st Domonique Rodriguez 2nd Layla Ortiz 2nd Qaletre Garcia 3rd Fidel Ortiz 3rd Lyla Zambrano 3rd Sophia Ceballos 3rd Jimmy Garcia 4th Ben Stimson (alt)

Exclusive Subscriber Content

Community Water Conference set for Feb. 24-25 in Hereford

Jim Steiert
Wednesday, February 4, 2026
For more than a century, human communities on the Southern Plains have lived by extracting large amounts of water from local landscapes, particularly through high intensity irrigation. The paradigm, long proven baseless, that the supply of underground water is limitless dies hard.
Subscribe to