Hereford Brand

Alt Text for Image

Alt Text for Image

Exclusive Subscriber Content

All In: Challenges

News Staff
Wednesday, October 22, 2025
Massive data centers are coming to The Panhandle! Based on the slick promotions surrounding these lucrative developments, they’re being hyped as the cool future of progress and growth in rural America.
Financial Focus

Financial Focus

Exclusive Subscriber Content

Financial Focus

News Staff
Wednesday, October 22, 2025
For many people, fall brings an important opportunity: open enrollment. While it may not sound as exciting as planning for the holidays, taking a careful look at your workplace benefits now could save you hundreds or even thousands of dollars next year.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

Exclusive Subscriber Content

STATE CAPITAL HIGHLIGHTS

Gary Borders
Wednesday, October 22, 2025
Early voting underway for November election Early voting began Monday across Texas with voters deciding the fate of 17 proposed amendments to the Texas Constitution, as well as local races for city and school board, bond measures, and tax proposals.
The Hereford Whitefaces are 1-1 in district and will take on Dumas Friday night on the road. The Demons are also 1-1 in district after beating Canyon last week. (Courtesy photo)

The Hereford Whitefaces are 1-1 in district and will take on Dumas Friday night on the road. The Demons are also 1-1 in district after beating Canyon last week. (Courtesy photo)

Exclusive Subscriber Content

Whitefaces 1-1 in district play, on the road Friday

Jeff Smith
Wednesday, October 22, 2025
The Hereford Whitefaces welcomed the Randall Raiders to town last Friday night for their second game in district play. The Whitefaces were looking to move to 2-0 in district and get the taste of a disappointing pre-district schedule.
Members of the Mighty Maroon Marching Band display their Division I rating received during regional competition Saturday, Oct. 18. Saturday, October 25 Hereford takes the field in Area preliminary competition at 3:15 at Shotwell Stadium in Abilene. (Courtesy photo)

Members of the Mighty Maroon Marching Band display their Division I rating received during regional competition Saturday, Oct. 18. Saturday, October 25 Hereford takes the field in Area preliminary competition at 3:15 at Shotwell Stadium in Abilene. (Courtesy photo)

Exclusive Subscriber Content

MIGHTY MAROON

News Staff
Wednesday, October 22, 2025

Exclusive Subscriber Content

HEDC re-elects leadership, will follow similar budget

Jim Steiert
Wednesday, October 22, 2025
The Hereford Economic Development Corporation board opted to continue its operations with the same slate of officers, and essentially the same budget as in the last year during a special meeting held October 7 at the Hereford Civic Center.Dr.
Fifth Fiesta Down Main forthcoming October 25

Fifth Fiesta Down Main forthcoming October 25

Exclusive Subscriber Content

Fifth Fiesta Down Main forthcoming October 25

Jim Steiert
Wednesday, October 22, 2025
There are possibilities of a classic fall afternoon for the fifth annual Fall Fiesta Downtown, staged by the Hereford Beautification Advisory Board, at least according to the long-term forecast that calls for warm and sunny conditions The event, set for Saturday, October 25, will have an earlier...
AREA QUALIFIERS

AREA QUALIFIERS

Exclusive Subscriber Content

AREA QUALIFIERS

News Staff
Wednesday, October 22, 2025
The Mighty Maroon Marching Band Received a Division I rating in Class 4A meaning it will advance to the Area Marching Band Competition Saturday in Abilene at Shotwell Stadium at 3:15 p.m. (BRAND photos/Jeff Blackmon)

Exclusive Subscriber Content

Chuck and Mark go Underground

Chuck Bednorz
Saturday, October 18, 2025
Ok, so a lot of my stories are prefaced by the assertion that I’m not a complete idiot, and then I go on to relate a tale which would seem to contradict that statement.This causes me a considerable amount of quiet reflection.
Subscribe to