Hereford Brand

PROMPTING PUSHBACK--Construction of large data centers in widespread areas of Texas is beginning to stir pushback from residents. Misgivings are arising about giving huge tax breaks to “billionaire big guys” while the basic taxpayer can’t get any consideration.

PROMPTING PUSHBACK--Construction of large data centers in widespread areas of Texas is beginning to stir pushback from residents. Misgivings are arising about giving huge tax breaks to “billionaire big guys” while the basic taxpayer can’t get any consideration.

Exclusive Subscriber Content

A News Analysis Part 1

Jim Steiert
Saturday, April 11, 2026
There’s a cringe factor in the words tax abatement. Put-upon local taxpayers wonder what’s the long-term benefit to them from tax payment postponements for “big guys” to attract wind and solar energy and data centers locally, statewide and nationally.

Exclusive Subscriber Content

Scrap tire disposal April 18

News Staff
Saturday, April 11, 2026
Deaf Smith County residents can get in on the opportunity to dispose of debris around their property on Saturday, April 18 as the City of Hereford and the Panhandle Regional Planning Commission sponsor their second scrap tire and brush cleanup event of the Spring to run Saturday, April 18 at the...
WHITEFACE OF THE WEEK

WHITEFACE OF THE WEEK

Exclusive Subscriber Content

WHITEFACE OF THE WEEK

News Staff
Saturday, April 11, 2026
Johnny has learned how to communicate his wants and needs. Johnny has also learned how to regulate his emotions whenever he is upset. He now asks for help with his problems. Proud of your hard work Johnny!
Baby belongs to Cassandra Ramos. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E. Park Avenue to the Brand office to claim their prize.

Baby belongs to Cassandra Ramos. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E. Park Avenue to the Brand office to claim their prize.

Exclusive Subscriber Content

Pet Pic of the Week

News Staff
Saturday, April 11, 2026
Pet Pic of the Week
This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Samaritan Hospice. This week the Hereford Elks Lodge made a generous donation to Samaritan Hospice in Hereford. Their commitment to charitable giving is a blessing to our organization and the community. Brenda Blacksher and Cookie Reyes-Taylor presented a plaque of appreciation to Jennifer Rampley for the Elks Lodge.

This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Samaritan Hospice. This week the Hereford Elks Lodge made a generous donation to Samaritan Hospice in Hereford. Their commitment to charitable giving is a blessing to our organization and the community. Brenda Blacksher and Cookie Reyes-Taylor presented a plaque of appreciation to Jennifer Rampley for the Elks Lodge.

Exclusive Subscriber Content

Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Saturday, April 11, 2026
Deaf Smith County Chamber of Commerce Member Spotlight
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

Exclusive Subscriber Content

TALES OF DEAF SMITH COUNTY

Carolyn Waters
Wednesday, April 8, 2026
“To the younger generation... talk with the older generation around you. Befriend them, learn from them, hear their stories and humble yourselves. You could learn a lifetime of lessons from a simple thirty minute conversation.
TEXAS PRESS ASSOCIATION

TEXAS PRESS ASSOCIATION

Exclusive Subscriber Content

TEXAS PRESS ASSOCIATION

State Capital Highlights
Wednesday, April 8, 2026
Border wall through Big Bend apparently on holdAfter public outcry, a physical border wall through Big Bend National Park appears to be on hold, The Texas Tribune reported.

Exclusive Subscriber Content

Financial Focus

News Staff
Wednesday, April 8, 2026
Good financial habits are a little like brushing your teeth. When you learn them early, they become second nature, and you carry them with you for life. And while money can feel complicated, especially today, the foundation starts simply.
The Idle American ...

The Idle American ...

Exclusive Subscriber Content

The Idle American ...

By Don Newberry, The Idle American
Wednesday, April 8, 2026
Oh, for Another Chance….On occasion, I’ve been in the presence of the rich and/or famous. Usually, though, I am lost among hundreds--maybe thousands--turning out for political rallies or tent shows. At one, I blathered excitedly upon winning a box of Cracker Jacks!
Subscribe to